I BUILD YOUR BRAND - Key Persons


Elizabeth Herrera - CEO

Job Titles:
  • CEO
Liz Herrera is an internet entrepreneur and crypto expert known for her ability to recognize opportunity in the online marketplace and seize it. In 2015, after an early retirement from a rewarding ten year online poker career she made millions of dollars selling on Amazon.com. It was in that year that she also became one of the first YouTubers speaking on the topic of cryptocurrencies. She continues to leverage her ability to recognize undervalued opportunities, and not only grow and scale her physical product businesses but also her crypto portfolio. Her brands and companies continue to be successful in 2021 and she is often featured not only in books but major publications such as Forbes, Entrepreneur Magazine, Inc., and many others. Elizabeth Herrera has been called upon by many marketers and entrepreneurs to speak at their events. She has been a keynote speaker at OMG Live 2015 and 2016 and 2017, Mass Conversions Live 2016, Alex Becker's Ten Pillars of Wealth, the Amazon Millionaire Summit 2015, and the Genius Network Annual Event 2018 (just to name a few). Known for her eccentric personality, energetic presentations, and humor - Liz has been coined Elizabeth 'Hurricane' Herrera - because she always brings in a storm of excitement and intrigue to events. Parallel to her coaching, mentoring, and partnerships; Elizabeth speaks with the primary intent to bring value to her audience, showing them how they can leverage internet marketing opportunities to grow their physical products businesses and become financially independent. Elizabeth Herrera is known to have an exclusive inner circle of expert internet marketers and entrepreneurs who invest a collective 8-Figures per Year into research and development to make sure that you have the most up to date information. Elizabeth Herrera is also an active partner of OMGmachines.com where she teaches and mentors students. Her primary focus in the company is keeping students up to date on the latest opportunities in Amazon.com physical product businesses.

Justin Thompson

Job Titles:
  • Member of the OMGmachines.Com
  • Video Marketing
Justin Thompson is another member of the OMGmachines.com community who has joined the I Build Your Brand team. He works as a marketing generalist and manages all video production and marketing. Justin studied film production at the University of California LA.

Lisa Mathias

Job Titles:
  • Content Manager
Lisa Mathias is an externally contracted content creator for I Build Your Brand. With years of experience as a content manager in multiple verticals, she was instrumental in developing and deploying Liz's famous Press Release strategy for Amazon products.

Mandy Payne

Job Titles:
  • Amazon Reviewer
  • Sourcing & Logisitics
Amanda Payne - once a top 100 Amazon reviewer, Mandy saw opportunity in the Amazon Marketplace and took an immersive approach to sourcing. Throwing herself into China and the Chinese culture to meet manufacturers in 2014, she has built hundreds of profitable relationships overseas. Mandy also runs an Amazon Seller Business while she works with I Build Your Brand.

Rigina Kulbaeva

Job Titles:
  • Executive Assistant
  • Member of the Team
Rigina has been a vital member of the team since 2016. She has a solid background in fashion design and branding since her studies at Miami Art Institute. Now she handles everything from branding and design as well as client relations. In addition to working with I Build Your Brand she also runs her own Ebay Business.

Robert Bowser

Robert Bowser's managerial background is the product of 30 years of managing experience in several exclusive night clubs of Miami, FL. He has been involved with client services since 1992 and has founded and run a successful client services company based in Florida. In addition to working with I Build Your Brand, he also runs an Amazon Seller Business.