INTEND2LEAD - Key Persons
Job Titles:
- Executive
- PCC
- Professional Certified Coach
Brian is an executive leadership coach who invites something greater that is already inside you.
Brian spent the first 14 years of his career serving as a CPA and consultant at both Ernst and Young and AuditWatch. During that time he realized coaching was the best and most natural way he could support and challenge others.
Over the last eight years, Brian has coached many CPA firm leaders to tap into their inherent power by becoming a stronger observer of their life and what holds the most meaning for them. From that broader lens of seeing the world, his clients can uncover new choices and actions and increase their capacity to lead others to more meaningful results.
Brian has provided workshops, presentations, and training sessions on various leadership and communication related topics to thousands of CPAs across the United States.
In 2016, Brian co-founded Intend2Lead to empower CPA firms to create meaningful and positive shifts in their culture and performance. Intend2Lead partners with clients to co-create customized solutions and uncover the training and coaching needed to realize the vision of firm leaders.
Brian is a Professional Certified Coach (PCC), credentialed through the International Coach Federation, and he holds a Certificate in Leadership Coaching from Georgetown University. He graduated with a BS in Commerce from the University of Virginia. Brian is also an instructor for the AuditSense team where he provides leadership and communication seminars, and he authored the book Auditing Leadership (Wiley 2009).
Sarah believes the future of the accounting profession depends on our capacity to love. Through one-to-one coaching, group learning and innovation labs, she helps accountants access the Dimension of Possible: the place where fear is no longer the enemy.
Prior to founding Intend2Lead, Sarah consistently balanced client service, firm management and industry leadership throughout her 14-year career as a practicing CPA. She spent ten years at PwC, where she performed a two-year rotation in their National Office.
More recently, Sarah was the national audit partner-in-charge of a high-growth, regional CPA firm and served on its executive and human resources committees. Her responsibilities included oversight of training and development, firm strategy, personnel management, technical accounting and auditing leadership, firm policy and methodology, and quality control.
Sarah is an author, speaker and instructor on coaching and leadership development and an advocate for women in the CPA profession.
In 2017, Sarah founded the Ellivate Alliance to connect people, ideas and resources in a way that creates powerful new opportunities to elevate women entrepreneurs. The Ellivate Alliance provides women who are starting a business the inspiration, practical know-how and like-minded community to accelerate their growth during the critical start-up phase.
Sarah actively serves her profession and local community:
CPA Consultants Alliance
AICPA American Woman's Society of CPAs Legacy Task Force
AICPA Private Company Practice Section Firm inMotion Task Force
Impact Austin, Board of Directors (2013-2018)
Sarah has been recognized by AICPA and CPA Practice Advisor as one of the 25 Most Powerful Women in Accounting 2017-2022. In 2018, 2019 and 2021, she was recognized by Practice Ignition as one of the Top 50 Women in Accounting. She also received the AWSCPA President's Award and was recognized as a Rising Star by the TSCPA in 2017.
Sarah holds a Graduate Certificate in Executive and Professional Coaching from the University of Texas at Dallas and is a credentialed coach through the International Coach Federation. She earned a BBA in Accounting from Texas A&M University and is a licensed CPA in Texas.