LUIS DE LA PARRA

Luis De La Parra is a 20 year veteran of media, marketing TV production specializing in using media communications to solve complex business problems... We present and strategize with C-suite executives at America's leading corporations. This team drives campaigns from ideation, presentation, through close of the sale to on-air/online execution. Along the way we collaborate with various internal stakeholders across our television, radio, digital and experiential divisions; as well as, any outside resources we employ to make our clients' programs successful and profitable... The first undertaking was to create an "in-house agency" using Univision's internal resources to elevate the on-air look of the network and drive ratings. My staff consisted of 40 persons working around the clock. We produced all episodic and evergreen promotions; as well as, developing campaigns to launch new programming. This included a very innovative campaign for the 2010 World Cup, the highest-rated novela in..

Primary location: Winter Puerto Rico