We originally formulated the Q-PMF concepts in order to help the startups we were advising get to high product-market fit as quickly as possible. We wanted a framework that promoted clarity, insight, and shared understanding among the team members, and that helped them develop practical and effective innovation strategies. And what do you know, it worked!...
To spread the ideas more broadly, we've added seminars to our consulting practice. We're also working on a book about Quantitative Product-Market Fit (see the Beta version here - we'd love your feedback)...
How is product-market fit created and destroyed? We explore how successful innovation strategies create products with high Q-PMF.