REAL JURIES

The Real Juries process goes further than just replicating the courtroom experience; our research focuses on the decision-making dynamics that happen inside the jury deliberation room. Not only will you be able to see the private discussions and debates as jury members sort through the facts of the case, but you will interact with and analyze (in real time) the lines of reasoning, experiential biases, and social dynamics which impact the decision-making process. We start informing your case strategy from the moment the research begins... We deconstruct the sweeping arguments of your case into discrete, measurable messages. Then we test them. By breaking lengthy compound arguments down we are able to determine which facts strengthen and which detract from your case. It's not uncommon to find that the piece of evidence or fact pattern that counsel and client believe is the silver bullet for a case turns out, in fact, to be a big dud with a jury. And, conversely, often what resonates..

Primary location: Los Angeles United States