RMSIMULATOR

RMSimulator is an interactive Hotel Revenue Management game that allows users to develop their RM acumen. Games can be set up to work with a wide variety of skill levels from career Revenue Managers to RM stakeholders such as sales, marketing, digital marketing, and operations. The flexible simulator allows for self-paced play against a simulated competitor or interactive play as participants go head-to-head in a fully competitive environment. The simulation allows participants to understand RM dynamics in a competitive environment while allowing them to realize the moderating effects of marketing. The game allows participants to use marketing to improve placement on Online Travel Agencies or drive direct demand with Pay Per Click efforts. It is the first tool truly designed to understand the dynamics and integrated role of traditional revenue management, pricing, distribution and digital marketing!