ROC THE DAY

ROC the Day is a 24-hour, online giving extravaganza powered by United Way of Greater Rochester and the Finger Lakes that takes place annually on the Tuesday after Thanksgiving, also known as Giving Tuesday. ROC the Day gives people in our community an opportunity to support not-for-profit organizations doing great work in the nine-county Greater Rochester area. This year, ROC the Day will take place on November 28 from midnight to 11:59 pm.