DESIGN5

The concept of "Projection" expresses the essence of ORR in the space and branding. Rather than focus on raising public intimacy, ORR sticks to its own originality to pursue the market. We project to the facade of the building, the textile of the space, and the detail lines of the design, and incorporate the minimal & simple ORR shape into a profound and firm branding. The ORR flagship store was completed with the unique touch of collaboration with the artist Kim Choong-Jae, who is well-known in the art-object field.