MANIFESTO

We want to uncover better ways to build user-centered products and services. Our principles provide a framework which serves to align us with our goals and help us invest our time and money wisely. They are an essential but straightforward set of rules which guide us to better solutions... We imbue ownership with reliability, clear privacy and control. We design experiences for the right type of ownership... We tackle problems together. We listen, we understand, and we encourage rather than force solutions. We learn from each other and understand the value of what we are building.