ESSENTIAL MESSAGE

Rather than hide his differences, he learned to embrace them. Michel credits his early childhood experiences for the foundation of his unique expertise in branding and positioning. Today, Michel is widely considered an expert in helping organizations and individuals discover and communicate their greatest strengths and differentiation, enabling them to succeed both personally and professionally... Core Messaging. Category Design. Storytelling. The truth is there are always multiple factors that drive the growth success of any business.

Also known as: The Essential Message