F LAB

!F Lab is an !DROPS-initiative, led by Sandra Gaudenzi and delivered with support from Creative Europe. Our aim is to create a neutral space, where all platforms and formats are equal, to explore one main question: how can we communicate our factual stories, today, using interactive media?... !F Lab has been set up by !DROPS, in close co-operation with Sandra Gaudenzi, who is our Head of Studies... What makes us unique is that we have developed our own methodology and work process, the WHAT-!F-IT-process. !F Lab seeks to merge complementary elements of idea development in design and storytelling into an original process, placing the user firmly at the control panel. Moreover, we go beyond inspirational talks, we "make" with you. The emphasis is on learning through practical experimentation and the freedom to explore ideas unhindered by prior bias or assumption.