PETER FISK

Peter is a keynote speaker, bestselling author and expert consultant. He is founder of the specialist consulting firm GeniusWorks, helping you to develop better strategies and ideas for your business and make them happen, and Professor of Leadership, Strategy and Innovation at IE Business School... Peter is the Academic Director of IE Business School‘s flagship "Global Advanced Management Program", a 4 week program for executives entering the C-suite, built around the context of a rapidly changing world... From nuclear physics to managing the Concorde brand, marketing Coca Cola in Asia, innovation with American Express, new business models for Microsoft, developing leaders with Time Warner, and launching new brands with Virgin, Peter has worked in or with over 250 companies in 50 markets helping them to think bigger and different, to grow further and faster.

Also known as: Peter