RONI RUDELL

At Airwalk, Roni created a Global Marketing Division and a marketing plan which was an important factor in helping the company grow from $50 million to $250 million in sales in 2 years... As Director of e-Commerce at SIGG, an outdoor brand, Roni launched the e-Commerce division. She converted sales from near zero to more than 20% of the company earnings in her first year as director. This division's sales reached approximately $1.6 million.