STRATEGIC MARKETING

Strategic Marketing is the way a firm effectively differentiates itself from its competitors by capitalizing on its strengths (both current and potential) to provide consistently better value to customers than its competitors. In principle it's that simple, but it means a lot more than getting creative with the marketing mix. Armed with a thorough understanding of the firm's capabilities and aspirations, the customer market and the competitive landscape, the mission of this service is to maximize a firm's positive differentiation over competitors in the eyes of its target market. It does this by answering 3 key questions; where, how and when should the business compete. In understanding this, it's no surprise that a Strategic Marketing Plan will often lay a framework for fundamental change in the way a firm works and how it engages its markets. Business-to-Business (B2B) Marketing, like any area of management, has both strategic and operational components. While operational marketing..