AUNTIE ANNE'S

Auntie Anne's was founded by Mrs. Anne Beiler in Pennsylvania, United States. And it was brought into Thailand by Central Restaurants Group (CRG) with it first store at Central Ladprao in April, 1998... With the strong determination under "Uniquely Delicious" concept which to always provide only fresh, hot hand-rolled with golden-brown soft pretzels Auntie Anne's has made itself become the undisputable leader in Thailand's soft pretzel market... Auntie Anne's core objective is customer satisfaction, so our main strategies came directly from customer insights. Variety of products is among key strategies of Auntie Anne's. Besides the constant new products, another strong character of Auntie Anne's is its membership program. The membership programs of Auntie Anne's effectively builds close relationship with its customers. We also provide direct contact channel for our customer via our website www.pretzelclub.com. The brand initiated several membership activities throughout the year..

Also known as: Auntie Anne's Thailand