ETHICUS
Updated 26 days ago
46, Meenkarai Road, Zamin Uthukuli, Pollachi - 642004, Tamilnadu, INDIA
Ethicus is India's first ‘Farm to Fashion Organic & Sustainable Fashion Brand'. It was founded by the husband & wife duo of Mani Chinnaswamy, a third generation ginner and cotton contract farming pioneer & Vijayalakshmi Nachiar, the creative director of Ethicus...
We are rooted in heritage but geared for innovation. Our process is slow. Our Cotton is handpicked & hand graded. Our fabrics are hand woven. Our philosophy is to BUY LESS, CHOOSE WELL & USE MORE. We are mindful of our choices & are not trend driven We work with traditional artisans & craft persons to create timeless pieces that are meant to last. We create livelihoods rurally. We strive to take the best of Indian Handmade in Cotton globally.
Also known as: Ethicus Studio