UPLANDS

Beginning in 2017, we began a regional brand identification effort to define not only the story of our region, but our name as well. Originally Southwest Central Indiana, we arrived at a new name, Indiana Uplands, descriptive of the unique geologic and economic facets of our 11 counties. Like our hills and forests that reach to the heights, Indiana Uplands is a region on the rise. Uplanders are hardworking and brilliant entrepreneurs, leaders, and skilled workers, growing world-shaping ideas into remarkable products and thriving businesses. Indiana Uplands is a peak destination for innovation, education, and opportunities that lift the quality of life for all... Skill, effort, innovation. Indiana Uplands lives all three. In a region replete with talent and resources, Uplanders-from students to visionaries, artisans to entrepreneurs-are competitive and thriving here and worldwide.

Primary location: Bloomington United States