OPTIMIZING SUSTAINABILITY

The Optimizing Sustainability framework is intended to give food system stakeholders tools and processes to evaluate the growing list of sustainability priorities to determine the impact of potential decisions. With this information companies can make better informed decisions that are aligned with their values, the values of their stakeholders and their business objectives. The framework is designed to both help companies make decisions and to communicate those decisions in a manner that reflects the organization's values and commitment to sustainability... Sustainability was originally synonymous with being "green." Improving and protecting the environment was the initial driver for both consumers and business. Today, consumers view sustainability more holistically, incorporating interconnected sets of issues tied to being a responsible consumer and responsible citizen. While sustainability still maintains a strong association with environmental attributes, today's definition can..