SO YOU THINK YOU CAN BRAND

So You Think You Can Brand, or SYTYCB, is a teaching format on Strategic Brand Management using social media tools to co-create the narratives with the class participants. The class can be taught as an elective in both undergraduate and graduate programs. Pre-requisites are Marketing 101; and optional pre-requisites are Consumer Behavior and Market Research... As the world's economic centre of gravity continues to shift eastward, more global brands are to emerge from Asia. Young marketing talents will not only witness these developments from nearby, they will also shape the future brand landscape. To have impact on the creation of strong future brands, the companies you will be working for, need to strategically manage these valuable market-based assets. In an increasingly global, dynamic, innovation-disruptive and connected marketplace, the strategic management of brands has become a fundamental/focal element of competitiveness, and simultaneously more challenging. It is imperative..