PBFS - Key Persons


Daniel Panormo

Job Titles:
  • Director
Daniel was a solicitor for 15 years before working at PBFS full time from 2016. When Daniel joined PBFS he focused on the company's contracts, procedures and practices which required modernisation to enable the company better exploit future opportunities. Daniel jointly controls PBFS with focus on Legal and Accounting matters, as well as company strategy.

Douglas Michael Panormo - Chairman

Job Titles:
  • Chairman
Doug was Managing Director of PBFS from 1975 until becoming Chairman in 2018. Doug benefits from wealth of experience in fuel retailing as well as property matters more generally.

Freddy Hughes

Job Titles:
  • Area Supervisor
Freddy joined PBFS in 2015. His experience and dedication make Freddy a key member within the company which has contributed to his progression to Area Supervisor. Freddy now assists Site Managers and Team Leaders in the running of our retail sites. He pays particular attention to site health & safety, procedures and the day-to-day organisation and operation of each of our sites. Freddy also oversees our employee training programme.

Liam Panormo

Job Titles:
  • Director
Liam previously worked as a Chartered Surveyor for 10 years before working at PBFS from 2014. Liam identified there was an opportunity to increase the value of company assets by obtaining planning permission for residential units on long owned heritage sites. Liam jointly controls PBFS with his focus on retail site performance, property matters and company strategy.

Nicola Flanagan

Job Titles:
  • Accounts Administrator
Nicola joined PBFS in late 2019 and is responsible for accounts administrative and she works closely with our bookkeeper. Nicola also manages supplier payments, invoices, reconciliation and is first point of contact for any general and account enquiries.

Samantha Carter

Job Titles:
  • Business Manager
Samantha joined PBFS in 2015 and has worked her way up to Business Manager. Samantha has a wide-ranging role including HR, payroll and managing overall company performance. Samantha also supports the Directors in the strategic management of PBFS.

Sarah Dean

Job Titles:
  • Project & Marketing Manager
Sarah joined PBFS in 2018 and manages all aspects of PBFS projects from development budgets, implementing store improvements to the renovation and refurbishment of our residential properties and holiday lets. Sarah is the first point of contact for contractors and works closely with our Area Manager to optimise store layouts, presentation and the setup of new sites. Sarah also manages our holiday lets, works with managers to implement company marketing and promotes community engagement.

Sharon Hughes

Job Titles:
  • Area Manager
Sharon joined PBFS is 2012 and has progressed to Area Manager. Sharon now oversees all site operational matters including H&S, compliance, training, trading, fuel strategy and management of staff. Sharon also works closely with our Project Manager on the set up and integration of new sites.

Sorin Popescu

Job Titles:
  • Stock Controller
As well as managing Hordle Garage, Sorin also oversees the stock control across the company. This includes analysis of stock takes, pricing strategy and stock level reporting.