MEDIASCIENCE

Our building in Austin, Texas, houses state-of-the-art research tools including biometric analysis of audience behavior, eye gaze measurement and analysis, second-by-second perception analysis (dial testing), memory reaction time and a wide range of proprietary MediaScience™ tools and techniques. MediaScience™ solutions help give you the edge, ensuring that your research is always one step ahead... Our research team is led by Dr. Duane Varan, a global authority on the changing media landscape. A large number of our staff have PhDs, each in specialized areas designed to complement our overall research objectives... We also manage a panel of over 8000 respondents in the greater Austin area who assist us by serving as participants in our experiments and as respondents in our surveys and opinion polls.

Also known as: MediaScience, LLC