Patti McCafferty is a college administrator with more than 25 years of communications and public relations experience. This is her first blog, prompted by a graduate class in social media. You can contact Patti at patricia_mccafferty@uml.edu...
"We avoid taking an institutional tone with our social media or using it to simply push out campus news," explained Diane McDonald, Texas A&M's executive director of marketing & social media. "Therefore, visitors to our sites feel comfortable with joining our communities of spirit and participating in the conversation."