SHEPARD AV - Key Persons


Carl Mitchell - Chairman

Job Titles:
  • Executive Chairman
Carl Mitchell has spent his entire career in the trade show industry, starting with Manncraftin Atlanta in 1971. He was appointed vice president and general manager of GES in 1976, moving up to regional vice president of GES in 1978. Carl purchased Shepard with his then partner, Sherman Wade, in 1982. Carl has served on the board of the Atlanta Convention Visitor Bureau and the local boards of the American Red Cross and the National Kidney Foundation. He was one of the original commissioners representing the convention services companies on the APEX Initiative of the Convention Industry Council. In addition to all of this, Carl has served on the board of the Exhibition Service Contractors Association, acting for two terms as ESCA president. With Carl leading a tremendous team of dedicated employees, Shepard has grown from a single, Atlanta locationto 10 locations nationwide.

David Keller - VP of Sales

Job Titles:
  • Director of Sales

John Henley - EVP

Job Titles:
  • Executive Vice President
John Henley, Executive Vice President of Shepard AV, has over 25 years of experience in the audio visual industry. Prior to joining Shepard, he served in various capacities but most recently as an Area Director where he was responsible for operations and business development strategy for multiple properties in the Atlanta region.

Ricardo Ortiz - VP of Sales

Job Titles:
  • Vice President of Sales
Ricardo is Shepard AV's Vice President of Sales,responsible for unifying all audio visual and event technology sales strategies and teams; as well as championing for innovative technologies and solutions that will position Shepard AV as a leader in the industry.Ricardo transitioned to Shepard AV afterserving more than twenty years in various roles at Shepard, including: vice president of sales for event services and West Coast General Manager. Ricardo has served as the executive lead on many Shepard events providing him with the experience to flawlessly plan and execute events of all sizes, across a variety of industries. Ricardo's role is to ensure that all commitments made to you are fulfilled and your experience is exceeded.