STERLING O'KEEFE

U.S. Ski Team, World Cup Racer, All-American NCAA and World University Champion, Sterling (Grant) Babbitt had a vision to create a fashion-forward sports equipment and lifestyle backpack. Combining her experiences in international ski racing, her degree from the Daniels College of Business, and her fashion insight, she co-founded her company, Sterling O'Keefe, with designer Stephanie O'Keefe. Sterlings' innovative design angle on the functional backpack is the pacesetter for the action sports world.