We propose a suite of HTTPS headers, HTML head elements, and surrounding utilities to make direct monetization of web-accessible resources low-stress and safe even for non-specialist human users...
"Direct monetization" is meant in the sense that the producers of online content are able to make money off of that content from the audience of the content itself, as opposed to monetizing the attention of the audience, for example with ad placements. "Direct monetization" doesn't mean that there is no third party besides the consumers and producers of the content.