BRITISH BUSINESS MANIFESTO

British Business Manifesto: Strategies for Profitable Growth is a new book scheduled for publication in September 2023. It is derived from the Outside Fortress Europe Research Project and is written for a practitioner/functional-specialist readership and is ideal for the Small and Medium-sized Enterprise (SME) management audience... Within this emerging and dynamic context, the Outside Fortress Europe Research Project was initiated by Colin Edward Egan, management academic and economics advisor, to build upon the research of the already established Strategic Management Think Tank, a discussion forum exploring global business and marketing strategies in developed and emerging markets... The resulting publications from the initiative provide a collective ‘sequel' to the Economist Intelligent Unit/Addison-Wesley commissioned 1993 book, Inside Fortress Europe: Strategies for the Single Market, co-authored by Colin Edward Egan and Peter McKiernan. That text explored the contrasting..