C-NRL - Key Persons

Job Titles:

• Director, C - NRL
• Director, Customer NeuroInsights Research Lab
• Founding Director of C - NRL
• University Research Professor / Marketing

George is the Founding Director of ​C-NRL and the George Johnson Research Fellow in Marketing at the Fogelman College of Business & Economics at The University of Memphis. Before completing his Ph.D. at Alabama in 2006, George served in sales and marketing roles with a number of leading business application and enterprise software firms. George is a former board member of the Memphis Chapter of the American Marketing Association and is a longtime youth soccer coach in the community. He and his wife Kristine live in Germantown, TN with their 3 kids (and 2 dogs). Dr. George Deitz, the founding director of C-NRL, oversees all research and training programs associated with the lab. Affiliated faculty and doctoral students come from a diverse range of disciplines, including marketing, consumer behavior, advertising, organizational behavior, economics, operations management, linguistics, political science, and psychology.