CONSUMER COGNITION

During my studying I moved into the creative world, working as a graphic designer. Through this I discovered more ways in which psychological theory can be applied to marketing assets to make them more effective and better for us as consumers. The essential role of cognitive psychology in attention, perception and memory of advertising and social psychology in advertising's role in society, as well as the way in which we perceive and evaluate the brands we encounter. I decided this was where I wanted to specialise, so I completed one of the UK's only MSc degrees in Consumer Psychology, at Anglia Ruskin University in Cambridge, where I obtained a Distinction grade... I took the slightly less conventional but, in my opinion, the more enriching route into my consumer psychology career. Having done pretty well at school, I could've hopped off to uni at 18 like everyone else, but I didn't because I didn't know what on earth I wanted to study. All I knew was that I was fascinated by the..