FAIR TRADE COFFEE CONTROVERSY

FLO was founded in 1997 as an umbrella-organization for fair trade organizations in Europe and North America, working under the brands Max Havelaar and TransFair... The first of many fair trade labeling initiatives was Fairtrade International, known as Max Havelaar at the time, which was founded in 1988, and it was now possible to buy Max Havelaar labeled coffee from Mexico in Dutch supermarkets. During the late 1980s and early 1990s fair trade organizations were founded in countries across Europe and in North America under the Max Havelaar or TransFair brands (amongst others TransFair USA), and the departments were united under FLO in 1997. The brand became widely acknowledged on the American and European markets... This website was made as part of 'KOVIKO' (Mapping of Scientific Controversies) at the University of Copenhagen, Fall Semester of 2014, on the use of digital methods when exploring controversies on the web.

Also known as: Fair Trade International