OUR DATABASE

This database is to be used by the pizza shop in order to supplement the already thriving business. It does this by creating a system which stores all the information collected about the orders that are placed daily, including customer specific information, which can be used for many purposes. For example, by storing each and every order ever placed by a customer you can see their preferences over time which allows you to market to each customer specifically. By using customer-specific marketing techniques you can increase revenue by giving customers coupons for what they want, or even just advertising items that they often order to them -- making them more likely to come in and use those coupons, or order their favorite Friday night pizzafor the third week in a row.