DUFF ANDERSON

Helping organizations build actionable insights and competitive advantage is my focus. As an advocate for 'Voice of the Customer', I provide leadership and expertise on how organizations can measure, recognize, and adapt to customer needs and intentions to optimize ROI. I'm an industry pioneer and proven executive, as well as, featured speaker and contributor on the subjects of Voice of Customer research, Digital Analytics, and Customer Experience Management... I devoted 25 years to developing Customer Experience Management solutions. As a founding member of ipereptions in 2000, I've worked on hundreds of Voice of Customer projects with leading global brands.