INNOSCALE

Most of my 20+ year career has been helping market-leading brands take new B2B SaaS products to market. There have been successes. And failures. But some of the latter could have been avoided. I've continuously learned and gone deeper into the factors that contribute to success and better understood the risks that need to be managed. I've taken what worked and packaged it into a methodology and framework that can applied to innovation-led growth situations... Jonathan excels at product marketing - his ability to bring together customer needs & product capabilities, and to tell the right story. He's an excellent analytical thinker and brought a lot of good ideas& arguments to our discussions. And he gets things done... Your market is becoming more competitive As categories mature products reach feature parity. With technology now more accessible barriers to entry are lower and competition for customers more intense. Building and marketing new product features isn't sufficient to..