JOE'S BREAD

The idea of Joe's Bread was born during a trip to Chaiyi City, Taiwan. There was something magical about the food. The cooking was simple. In fact most of the chefs had no formal training. The seasoning was simpler still; I often couldn't taste it at all. The beauty was in the ingredients. Most food came directly from nearby farmers, who would set up stands at crowded indoor and outdoor markets... What impressed me was not just the quality. The prices were all low, both compared to local incomes in Chiayi and compared to the US. And the many healthy options were still fast and convenient. The more I explored, the more I wondered what we were missing.

Also known as: Joe's Bread LLC

Primary location: Chesterton United States