THE ASTHMATICS LABEL

the asthmatics (label) is a fashion label founded in 2019 by a film student based in New York City. The brand's creation originated from her work with documentary films and eye for films that experimented and upheld the 1960 French film movement known as "cinéma vérité" - truth cinema. With an emphasis on authenticity and naturality, cinéma vértié captures the realness of being human.