THE CUSTOMER PREVENTION CULTURE

The customer is king, can buy from whomever they'd like, and their business is the reward for companies that serve them best. That the customer is king is one of the tenets of free enterprise. It's not a new idea. However, it appears to be lost on most companies given the consistent amount of friction in customer experience at-large. It's clear that, more often than not, enterprises lose their way over time. As companies grow, they often get further and further away from their original mission. Rather than the customer being the reason for a company's existence, the complexities of the enterprise become the focal point resulting in a company-centric mindset. As soon as the customer is NOT king the creep of The Customer Prevention Culture takes root in organizations. We help clients identify The Customer Prevention Culture, quantify its impact and introduce the remedy... While many companies think achieving sales growth is a mystery, I've learned it is very much a function of strategy,..