FOXTEL MEDIA - Key Persons
Job Titles:
- Head of Digital Sports Sales
Job Titles:
- Entertainment Sales and Partnership Director
- Partnerships Director
As Partnerships Director for Foxtel Media, Daniella leads the delivery of campaigns between Foxtel Media, channel partners and advertisers.
Kat Frost fills a critical role in the north for Foxtel Media as it's Brisbane Sales Director. With a strong focus on the customer and passion for innovation, plus deep expertise across the Brisbane market, Kat is responsible for driving initiatives that connect viewers with advertisers in meaningful and impactful ways.
One of Queensland's most respected media executives with over 20 years' experience in the Brisbane media industry, Kat began her career working in media agency roles within Zenith, Mediacom & Junior, before making the move into sales. Over the last 14 years she has worked in various leadership roles within Nova Entertainment, most recently as Brisbane Sales Director where she was responsible for driving Brisbane Agency & Direct revenue across Nova Entertainment's radio, digital and social platforms.
Kat has extensive experience in managing a large sales team, and leads with her strong belief that the right balance of intelligence, bravery, creativity and passion drives success.
CEO of Foxtel Media, Mark Frain, has a simple philosophy for business: work hard, execute well and be present. All of which needs to be delivered at the speed of business, an unrelenting requirement.
Throughout his career Mark has been a driving force behind the redefinition of the television advertising model. Mark has also been a leading voice advocating for the shift from a traditional television spend to an ‘all video' media buy taking the battle to the major global players.
His journey to the top of the advertising world began in sports journalism following a golf scholarship to Leeds University. Starting off as a junior reporter at Golf World and Total Sports, Mark quickly made the jump into media and advertising strategy. After heading to Australia from London, Mark was initially working in a media consultancy in Sydney before he set his sights on joining Foxtel Media.
Mark describes the defining theme of his career with Foxtel Media as the ability to see things differently and do things differently but always with a customer-first mindset. After pioneering new forms of multi-platform integration for several years he was promoted to Sydney Sales Director in 2010. He was then appointed National Sales & Marketing Director in 2011 taking on responsibility for sales and revenue growth across all MCN divisions: TV, Digital, Mobile and Sport. He later became Chief Marketing and Sales Officer, before being made CEO of Foxtel Media in July 2018.
Under Mark's leadership and strong focus on streaming, Foxtel Media has been on an exponential rise, with digital ad revenue up 49% year-on-year*. Underpinning this was the most recent launch of an ad tier on premium entertainment service, BINGE, steering the group into new frontiers of watchability.
Mark is as driven out of the office as he is at work. An active supporter of Golf Australia, the Starlight Foundation, and the Cancer Council. A triathlete and three-time Iron Man competitor, "Frainy" believes physical activity is a key contributor to high performance at work. Still a keen golfer, he regularly hits the fairways at the weekend with his boys, two of whom have competed at junior golf championship level in the US, whilst spending the remaining time keeping up with his youngest child who loves to run fast. The requirement of speed is never too far away from Mark whether that be at home or work!
Job Titles:
- Brand Partnerships Director
- Foxtel Sales and Brand Partnerships Director
As Foxtel Sales and Brand Partnerships Director for Foxtel Media, Martin Medcraf is a media professional with a passion for premium digital and television content.
Having worked within the Foxtel business for nearly two decades, originally starting out as National Sports Sales director in 2001 before ascending to his present role in 2019, Martin is passionate about new technologies and their potential to deliver fully 360 degree advertising solutions.
He has extensive market experience in media, having also worked for the Seven Network. This experience, combined with his deep understanding of client and agency requirements, consistently delivers real business results.
During his 18 years as National Sport Sales Director for Foxtel Media (then MCN), Martin led MCN Sport to cover 11 sports channels, 43 websites, 23 mobile sites and 44 apps.
In his current role, Martin leads the new combined Foxtel Sales and Brand Partnerships team and builds new, high value opportunities for the Foxtel business. He views the combined structure as more effective for sharing ideas, market experience and knowledge to develop stronger advertising solutions for partners.
Before joining Foxtel Media Martin worked at the Seven Network for nine years as a Group Account Manager.
Job Titles:
- Fox Sports Group Sales Manager
Nev Hasan is a highly accomplished media professional with a track record that spans over 15 years of advertising experience.
As Executive Director of Agency Sales, he brings television and digital media together to create an intelligent video network offering to marketers and partners.
He joined the Foxtel team (then MCN) as Digital Group Sales Manager in 2012 and has spearheaded Foxtel Media's national sales teams to a video-first advertising future while embracing the evolution of linear TV and the rise of BVOD assets across the Foxtel Group, including Foxtel, Foxtel Go and Now, Kayo and Tubi.
His direction has led to the creation of the Q Break ad model, Foxtel's Connected TV advertising strategy and the launch of addressable audience targeting on Foxtel GO, Addressable Go. Prior to Foxtel Media, Hasan held positions at SMG RED, Yahoo!7 and Ninemsn.
Job Titles:
- Senior Group Business Director
Job Titles:
- Head of Melbourne Sales
- Head of Melbourne Sales Digital
Job Titles:
- Customer Engagement Director
Director of Customer Engagement of Foxtel Media, Toby Dewar, is a passionate marketer with over 20 years' experience in sponsorship, media strategy and buying, content development, advertising, brand strategy, retail marketing and public speaking.
Toby joined Foxtel Media, then MCN, in July 2019, after three years at Westpac, where he was most recently Head of Group Media, Social and Digital Tech, leading the portfolio media strategy and investment levels across multiple brands - Westpac, St. George, Bank of Melbourne, Bank SA, BT & RAMs.
Toby has worked across a range of industries, from Food (McDonalds - Media & Sponsorship Manager) and Telecommunications (Telstra - GM CMO Transformation) to Banking (Westpac) and now Media.
His focus is on categories that face significant change and structural pressure, and helping organisations evolve and survive through change. He gained experience in the areas of change management and marketing operations, leading the Telstra CMO in rolling out a world-class Marketing Training Program, as well as a Marketing Resource Management tool that has fundamentally changed the way the business goes to market.
At Westpac, he was responsible for a number of achievements including developing Westpac's "Epic" platform of highly emotive storytelling, the establishment of new bespoke agency model Media Lab, and delivering a training and development program across the Westpac Marketing team.
At Foxtel Media, Toby works with clients to clearly understand the solutions Foxtel can provide their businesses, and develop new solutions and approaches that push the limits of what media can achieve. He sees a massive opportunity to strengthen how clients connect and integrate within the Foxtel platform, which he sees as "a unique and exciting proposition that I had to be a part of".
In his spare time, Toby volunteers as a director at Sydney Eisteddfod, which has nurturing the performing arts at a grassroots level for over eighty years.
Toby has a Bachelor of Business in Marketing/Marketing Management from Australian Catholic University.