SENECAL PR - Key Persons
Cathy has amassed a career almost exclusively in travel and influencer relations, moving from successful travel writer and instructor to global media relations manager for Travel Manitoba to principal of Senecal Travel Marketing & PR, exclusively for travel clients. Of her clients, the bulk offer northern experiences in NWT, Yukon or Manitoba. She works and has worked with hundreds of media in the NA market.
She has worked with Destination Canada extensively while at Travel Manitoba. Non-traditional partners include working with website and magazine publishers on sponsored content projects, various corporate partners, such as Canada Goose, and Crown Royal, for media events and marketplaces.
Job Titles:
- Trade and Marketing Strategist
Dené brings a fresh outlook and viewpoint to the tourism table, leading a vision for Canada's industry rooted in Indigenous rights and principles. Her background in public relations and communications led to more than a decade with Travel Manitoba where she evolved to leading market development, alongside Cathy, in more than 8 countries around the world.
As a contractor, her role with the Indigenous Tourism Association of Canada allowed her to lay a foundation for success for an industry which is continuing to grow beyond all targets. Her strength in developing and valuing partnerships such as the trust and understanding she led with Destination Canada, business owners and industry partners is a key element of her perspectives in community growth and success.
Dinaz's primary area of responsibility is to support the team where required for marketplaces, events, media trip logistics as well as any design or other tasks as required. She is extremely organized, with self-initiative and drive.
Dinaz is experienced in the travel industry, with product and business development experience for Custom Holidays in Mumbai, where she became a Certified Canada Travel Specialist. She coordinated elite itineraries and was involved in marketing content and design.
Job Titles:
- Branding and Experience Development Strategist
Mark has led numerous strategic initiatives including market and industry development, experiential tourism development and training, and additional roles that fostered alliances with industry partners. His work has included projects in the fish & hunt, birding, northern and sports and events sectors.
Experience leading programs and land-use decision making and marketing for Manitoba Parks and Conservation, as well as branding for the Manitoba Wildlife Society, brings an outdoor management understanding to his work.