STEVE HODSON CONSULTING

Your posts need to be the right mix of promotions, info about your products and services and posts that encourage engagement. Engagement on posts (ie comments, likes and shares) is important because Facebook then sees the post as popular and so shows that, and your other posts, to more and more people. Posts should also use quality images that catch the reader's eye in the newsfeed... 3. Post the right mix of content to build brand awareness, showcase your products and services, and encourage post engagement from new and existing customers... 1. Post on the Social Media websites that your customers and potential customers spend time on. These sites will differ depending on your business type and who your customers are.