THOMKE

HBS started Harvard Business School Online with a simple mission: To use technology to enhance our potential to educate leaders who make a difference in the world... How can managers create such a capability at their companies? Essential is developing an experimentation organization that prizes the science of testing and puts the discipline of experimentation at the center of its innovation process. It used to take companies years to develop the tools for such large-scale experimentation but they are now at the fingertips of most organizations. By combining the power of software and the rigor of controlled experiments, today's managers can make better decisions, create magical customer experiences, and generate big financial returns.

Primary location: Boston United States