ISU

At ISU we are independent, ISU does not belong to any of the big multi-national corporation. That is why we are not in competition between size and product quality, bound by the imperative of mass production in its infinite seek of cutting costs. Just the opposite, it is our small size that allow us to peruse and create the best standards. We are not blocked by layers of corporate bureaucracy super large corporations have, instead we are open to new ideas, agility is what drives us... Genuine product quality used to be a reality in the long distance past before the industrial revolution took place and heavy machinery was invented. In ISU we believe that superior genuine product quality will resurrect again through the means of ISU sustainable way of interacting with the environment and nature. That is why it makes so much sense for ISU to go back hundreds of years in history to discover old traditional craft manufacturing methods and to bring them back to life... At ISU we believe in..

Primary location: Shanghai China