Scaled a global q-commerce app's Facebook spend by 60%+ in the 1st month with -50% lower CAC and scaled further by 250%+ (7 digit budget/mo) which ended up with 5.5x budget and -13% lower CAC in 1 quarter. Partnership led to 50x marketing investment over 12 months while almost all campaigns had LTV>CAC...
Automated Apple Search Ads campaign management based on MMP data to minimize spend on low volume unknown keywords, maximize ROAS and automate discovery of new keywords with customized automated rules managed by scripts