TOM HUGHES

Lloyds banking group wanted to explore the increasing levels of negative feedback that they were receiving from recent app and website releases across their brands (Lloyds Bank, Halifax, Bank of Scotland, MBNA)... A strategic business choice had been made some years earlier to expand upon the core cross-promotional opportunities and adverts across all platforms. This process had evolved over time into a multi-layered business function, which had a significant bottom line of value for the banking group, circa £100 million per year... Experience and involvement with a range of research methodologies and discovery projects. Drawing on team expertise to highlight challenges and build paths forward.