WE ARE TRIPWIRE - Key Persons
The reigning queen of social strategy, Alaya's unwavering passion for results spills into every social campaign she creates. When she's not hyper-focused on engagement rates, she's teaching Sunday school or singing for the Vice President (seriously).
Ankita started life in a small town in India with dreams of making a big impact in America. Today, she lives in Charlotte with her husband and two young kids, Mira and Kabir. In her spare time, she loves to do these three things: read, read, and read.
Anna is a graphic designer who blends digital dexterity with a love for all things print. When she's not busy creating, you can find her hanging with her three cats, playing her switch, and enjoying the beaches of Charleston near her home.
Job Titles:
- Co - Founder
- Co - Founder and Managing Partner of Tripwire
Co-founder and managing partner of Tripwire, Armand landed in Charlotte after cutting his teeth as an entrepreneur in Silicon Valley. Originally from Southern California, he loves sports, youth mentoring, and coming up with unique Uber username aliases.
Job Titles:
- Director: Strategic Development
Raised in Brooklyn to French and Irish parents, Iliade's passion for people, culture, and branding has led her to the helm of business development at Tripwire. Find her after work in the East Village, walking with her pup Pierre on the hunt for her next great conversation.
A veteran of the advertising and design industry, Joey co-founded Tripwire and serves as Creative Director. Born just down the road from historic Hickory Motor Speedway, he loves all things motorsport, has a healthy obsession with vintage t-shirts, and is enamored with horological history.
A retired college track and field athlete, Katie brings her contagious competitive spirit to every account. In her spare time, she enjoys reading and coaching youth sports teams. She can definitely throw a javelin further than everyone you know.
With a diverse background in project management, Lauren's love of radical pragmatism informs her analytical PM megamind. Outside of work, you can find her skiing, playing with her dog Ace, or on the hunt for the perfect cup of chai.
A shepherd of multiple accounts and clients at Tripwire, Mallory lives in South Carolina with her husband, daughter Stella, and two dogs. She loves to cook and will channel her inner University of Louisville Ladybird to outdance anyone she ever meets.
Matt's primary focus as Co-founder is the stewardship of the business's financial health and infrastructure. On off days, Matt spends most of his time with his wife, Abby, and their three growing boys on a sports field in Charlotte, NC.
Paige has spent the past decade managing client accounts of all shapes & sizes across various industries. She currently resides in Central PA with her personal petting zoo, and she's an avid traveler, vegan food fanatic, and photographer.
Job Titles:
- Digital Experience Designer
- UX / UI Designer
Victoria is a UX/UI designer with a passion for interlacing KPIs' successful partnership with a quality user experience. When away from her desk, you can find her exploring East Coast National Parks, tending to her plants, or knocking down a wall for a home renovation project.