ALLEN MARKETING COMMUNICATIONS - Key Persons
Elizabeth Gaerlan, consultant, has more than 20 years of experience in public relations developing and implementing strategic brand-building campaigns, new product launches, consumer promotions, media relations, national events, community relations, issues management and cause-related marketing. Ms. Gaerlan has extensive consumer marketing experience includes food and beverage, packaged goods, consumer health, retail, fashion, travel, hospitality, and luxury real estate.
Joanna Allen, chief executive officer, Allen Marketing Communications, Inc. has more than 25 years in consumer marketing public relations industry -- travel and tourism, food and beverages, non-profits, publishing, spas and wellness, wine and spirits and lifestyle brands. Her expertise includes strategic account management, brand building campaigns, new product introductions, cause-related marketing, and special events.
Prior to starting Allen Marketing Communications, Inc., Ms. Allen has worked in-house at VisitBritain, the national tourist office for London, England, Scotland and Wales. Ms. Allen has served as a company spokesperson, as well as launched the "be a BRIT different" campaign.
Ms. Allen has also worked at Girl Scouts of the USA to generate awareness for the 100th anniversary celebration, as well as to launch the "To Get Her There" Advocacy campaign. Ms. Allen has worked at well-known public relations agencies such as Hill and Knowlton, Inc. and Shandwick (now known as Weber Shandwick International, Inc.) representing clients such as Almaden Wines, Covenant House New York, Hellmann's and Best Food Salad Dressing, Halekulani Hotel, Maker's Mark Bourbon, Marquis Private Jet Company, Montreal Tourism, Puerto Rico Tourism Company, Renaissance Cruises, Quebec Tourism, Terry Fox Foundation and The Utah Travel Council.
Ms. Allen has won a Big Apple Award for the Emotional Magic Mix Campaign for the Puerto Rico Tourism Company. Ms. Allen holds a Bachelor of Arts in economics and in creative writing from Hamilton College.
Job Titles:
- Public Relations & Communications / India
Michelle Tompkins is not only a writer, but also an award-winning media, PR and crisis communications professional with more than 10 years of experience with coverage in virtually every traditional and new media outlet. She is currently a communications and media strategist, as well as the author of College Prowler: Guidebook for Columbia University. Her work is also found regularly on The Celebrity Café, Inquisitr and Blasting News.
She served as the Media Relations Manager for the Girl Scouts of the USA where she managed all media and talking points, created social media strategy, trained executives and donors and served as the organization's primary spokesperson, participating in daily interviews with local, regional, and national media outlets.
She managed the media for the Let Me Know internet safety and Cyberbullying prevention campaign with Microsoft, as well as Girl Scouts' Centennial Year of the Girl To Get Her There celebration in 2012, which yielded more than 800 million earned media impressions. She worked with health care journalists, the Center for Disease Control and food safety experts in conjunction with The Girl Scout Research Institute and the iconic Girl Scout Cookie Program. She also served as a consultant with Affinity Health Care as well as Children's Health Fund.
In addition to her extensive media experience, Michelle worked as a talent agent in Los Angeles, California, as well as contracting as a digital content developer and travel and product copywriter and her writing has appeared in newspapers and online.
Job Titles:
- Senior Account Supervisor
Miguel Carvalho, senior account supervisor, has more than 14 years experience in strategic marketing plans, media relations, travel trade outreach.
Previously, Mr. Carvalho has served as the press and public relations manager in New York for the Portuguese National Tourist Office, where he has acquired extensive experience in creating and executing integrated marketing communication plans, including social networking and online reputation management. Tourism bureau experience double digit growth from North America
Olivia Almagro, consultant, has more than 20 years' experience as a leading communications and brand strategist delivering clear and compelling messages that inform and resonate with the general public.
Job Titles:
- Public Relations / Canada