ELIXIR - Key Persons
Alexander Denysenko is a visionary, expert in branding, marketing, and media communications; a multiple award winning film director, pupil and assistant of Oscar winning director Andrzej Wajda, member of Polish Filmmakers Association (PFA).
Alexander's background in filmmaking, education in philosophy, in-depth knowledge of psychology, and versatile lifestyle helped him to develop his unique approach to the art of commercial storytelling, customer-oriented analytics, and business visioning.
"Alexander's keen feeling for effective message makes him a talented creator of exciting brand stories that deeply touch minds and hearts of the audience. Of no less importance for us is that Alexander shares the values of our community and is eager, as a professional, to help Ukrainian Catholic University in living its mission."
Khrystyna Makulovych is a manager, an expert in corporate and strategic communications, reputation and brand management. Director for Marketing and Communication at Ukrainian Catholic University (2017-2019); visionary of ELEKS company in the field of PR and communication in Ukraine (2013-2018).
Khrystyna's success story in consulting the leaders in the fields of IT, education, business management, sales, and HR marketing established her as a recognized professional. Her areas of expertise are: creating professional teams and setting up efficient processes; organization and moderation of efficient negotiations; management and HR-positioning of brand portfolios; creating complex solutions through harmonizing the needs of brands, their customers, and their surroundings.
"Khrystyna Makulovych is a highly efficient facilitator assisting the teams in tackling dynamic challenges; a visionary creating new possibilities for business growth. Her exceptional ability to holistically envision both internal and external processes allows Khrystyna to help brands in discovering their hidden potential and getting a second wind in their business."