LINA

The New Strategic Selling (book): This classic by Robert Miller and Stephen Heiman provides a great overview of what's involved in the Complex Sale, mostly encountered in enterprise sales - a selling situation involving multiple buyer stakeholders across multiple organizations. This book provides a great primer on the dynamics at work and what it takes to sell a solution in these situations. Anyone involved in account-based marketing activity needs to understand these dynamics... The Apollo Method for Market Dominance™ can guide you on this journey to market leadership. It is a step-by-step strategic framework for becoming invaluable to ...