GRAPHCOM - Key Persons


Beth Scott

Job Titles:
  • DESIGNER
  • WEB DEVELOPER
  • LEAD WEB DEVELOPMENT / PROGRAMMER
Before joining Graphcom in 1999, Beth worked in web programming and development at Island Tel Advanced Solutions (Aliant). A graduate of the Visual Communications program at Holland College in 1997, Beth's background in design and her common-sense approach to it give her a strong advantage in web development, both aesthetically and technically. Beth also understands the need to stay on top of web advancements, and as such, each site she develops meets, and often exceeds, up-to-the-minute industry standards. At Graphcom, Beth custom builds websites to clients' specifications, anticipating the majority of those needs in advance as a result of her 20+ years experience. Beth is also adept at troubleshooting and support, giving clients online fixes that ensure their sites run at optimal ability.

Craig MacLeod - President

Job Titles:
  • ART DIRECTOR
  • PRESIDENT
Craig serves as Graphcom's primary contact and art director, coordinating his designers and staff on all Graphcom work. Craig's marketing skills and creative design expertise complement each other, providing an advantage when developing and implementing marketing campaigns of all types. Having developed and worked on memorably successful campaigns for clients including Golf PEI, The Charlottetown Airport Authority (flyPEI), go!PEI, Aerospace PEI, and PEI 2014, Craig uses purpose-driven logic and an experience-based skill set to meet each project's specific goals. Craig prides himself in fostering positive, long-term relationships with Graphcom clients. Schooled in branding and creative design through the Visual Communications Program at Holland College (PEI, 1995 grad), Craig enhanced his abilities and experience designing for New Brunswick-based companies Hansen Signs and Skyline Atlantic Canada Displays & Exhibits (Lead Production Artist). In 2001 Craig returned to PEI and joined Graphcom, first as a designer, and then as Lead Designer, creating a background and track record that readied him for his role as President.

Dave Stewart

Job Titles:
  • CONCEPT DEVELOPER / WRITER / QUALITY CONTROL
  • WRITER / PROJECT MANAGER / QUALITY CONTROL
Dave contributes branding and marketing concepts and strategies, provides written content, and takes the lead in Quality Control, reviewing Graphcom work to ensure its accuracy and relevance. A graduate of the Film and Television Production Program at Humber College in Toronto, Dave has been working in the communications field since 1996. In 2008 Dave joined Graphcom after honing his skills and multitasking abilities working at Campbell Webster Entertainment, a talent management company, event presenter, TV production company, theatre producer and coffee shop owner. Dave has also been a Concept Developer and Editor at Moses Media, one of PEI's leading commercial production houses, and he's worked for the Revenue Canada Agency, where he began to professionally develop his organizational skills. He has directed and co-written a number of short films, has written for PEI arts and entertainment monthly The Buzz and a number of local and international publications and websites, and has developed and written a cartoon series that was broadcast nationally on CBC-TV. In 2021, he was awarded the Lifetime Achievement Award (City of Charlottetown; Arts & Culture Awards), in 2022, a PEI Heritage Award (PEI Museum & Heritage Foundation), and in 2023, a City of Charlottetown Heritage Day Award. In 2024, he was named Favourite Writer 2023 by Sequential Magazine for his work on the comic book series Dark Sanctuary.

Katelynn Hicks

Job Titles:
  • DEVELOPER
  • WEB DESIGNER
A graduate of NBCC Miramichi with an Animation and Graphics diploma, among other industry-related learning, Katelynn acquired essential experience working as an advertising designer for close to a decade with Charlottetown's daily newspaper The Guardian. With a background in 2D animation, graphic design and as a web and UX/UI designer, Katelynn brings her creative sensibilities to logic-driven web construction supported by in-depth problem-solving.

Matt McCarron

Job Titles:
  • DESIGNER

Will Alexander

Job Titles:
  • DESIGNER
Will performs creative design duties, including the development of design concepts and the creation of final design materials under Craig's direction. A graduate of both the Graphic Design and Fundamental Arts programs at Holland College, Will developed his technical skills in the high pressure commercial workplace at Pressed 4 Time Print, Copy & Design, and honed his client-based delivery with Insight Studios before joining Graphcom in 2024. Will adds his skills and expertise to our creative services, with extensive experience in delivering client centred design and collateral.