BAKE YOUR OWN GRANOLA

In 1993, the musician Sting sponsored a benefit concert at New York's Carnegie Hall to help Save The World's Rain Forests. At the same time Saul was promoting a Save The Forest Granola and contributing a percent of the proceeds to that same effort. Saul & Steve (Beninati) conceived their wildest promotion to date … "How about we set up a Granola Information Table inside the lobby of Carnegie Hall to promote the health and nutritional benefits of granola and, well, see what happens." They needed a company ‘spokesperson' and enrolled the services of …

Primary location: Naples United States