ELECTRONI.GE

Buying intent quantifies the level of interest an aggregate set of shoppers express during their shopping journey within the analysis period. There are two aggregate shopper groups measured: 1.) Buyers, i.e. shoppers that made a purchase(s), and 2.) Active Shoppers, i.e. shoppers that expressed a buying signal but did not place an order. Buying signals include orders, checkout starts, baskets created, and site searches... Traffic only grew 2% in this quarter, but shopper spend increased 10%. That means shoppers' visits are less frequent, but more productive. On average, visitors converted and spent more than last year. Retailers have an increasingly short window of time to win shoppers' attention... Everything you need to know about the most important shopping period