SBO RESEARCH - Key Persons
Job Titles:
- Advisory Council
- Chairman
- Consultant
- Researcher
- Brand Building
Brand management is viewed as one of the most significant capabilities in marketing.
Dr. Catherine Ngahu is a consultant, researcher, educator and entrepreneur with extensive experience in business strategy, marketing, branding, ICT policy, and corporate governance. She has been a senior lecturer at the University of Nairobi for many years and is the founder and chairman of SBO Research Limited, a service provider with a footprint in 23 African countries. She has consulted for a wide range of organizations in banking, insurance, FMCG, energy, telecoms, ICT, health care and pharmaceutical sectors in Africa.
Catherine is the Chair of the Advisory Council on the Universal Service Fund for ICT in Kenya and a member of several Boards in the financial services and education sectors. She was the first Chairperson of Kenya ICT Board (now ICT Authority) and Chair of the Project Governance and Oversight Committee of the World Bank-funded Kenya Transparency and Communications Infrastructure Project.
As a consultant, Catherine is recognized for providing leadership in the implementation of numerous research and consulting projects in different public and private organizations and international agencies. She is passionate about enabling organizations' understand and strategize around people's behavior, particularly with reference to drivers of employee and consumer behavior.
She has supported many organizations in understanding consumers and finding market growth opportunities for their brands. She has carried out numerous projects on brand image/reputation, positioning, and repositioning; new product testing; brand development, advertising, pricing, distribution and market segmentation for a wide range of organizations.
She holds a PhD. in Business Administration, MBA and a Bachelor of Education (First class honors) from the University of Nairobi; and was a Business Research Fellow at Wharton Business School University of Pennsylvania, USA.
She was awarded the Elder of the Order of the Burning Spear (EBS) in 2011 for devoted service, by the President of the Republic of Kenya.
Job Titles:
- Senior Client Service Executive